YOUR TURN TO PLAY
Real Madrid World
︎︎︎ Brand Strategy
︎︎︎ Brand Design + Advertising
︎︎︎ Package Design
To launch Real Madrid World, the world’s first football-themed park, we translated the prestige of Real Madrid C.F. into a high-energy leisure brand in Dubai. Centered on the core values of Heroic, Immersive, and Legendary, the strategy ensured the park felt authentic to lifelong Madridistas while offering thrilling entertainment for all.
Our multi-disciplinary approach integrated a bold visual identity—modifying Real Madrid’s iconic colors with celebratory park gold—alongside a dynamic advertising campaign. Crucially, we mapped the heroic brand journey across the park's specialized zones, including Champions Avenue and Stars Avenue, unifying experience design with legendary storytelling.
