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<channel>
	<title>James Young Creative copy </title>
	<link>https://theyoungbrothers.com</link>
	<description>James Young Creative copy </description>
	<pubDate>Mon, 11 May 2026 11:38:52 +0000</pubDate>
	<generator>https://theyoungbrothers.com</generator>
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		<title>Header</title>
				
		<link>https://theyoungbrothers.com/Header</link>

		<pubDate>Mon, 04 May 2026 12:48:54 +0000</pubDate>

		<dc:creator>James Young Creative copy </dc:creator>

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		<title>SNEAKERBOX</title>
				
		<link>https://theyoungbrothers.com/SNEAKERBOX-4</link>

		<pubDate>Mon, 04 May 2026 12:49:03 +0000</pubDate>

		<dc:creator>James Young Creative copy </dc:creator>

		<guid isPermaLink="true">https://theyoungbrothers.com/SNEAKERBOX-4</guid>

		<description>
	#SNEAKERBOX REBRAND&#38;nbsp;
Sneakerboxuk
︎︎︎ Brand Strategy︎︎︎ Brand Design



	#SNEAKERBOX is a biannual event held in selected venues around the South West of England, where sneakerheads from all corners of the UK come together to sell and buy some of the rarest and coolest sneakers around. 
	
With these types of events becoming more and more popular within the sneaker community, the task was to rebrand #SNEAKERBOX in a way that stands out from the pack and gives them an ownable look that can be carried throughout their social assets and various other collateral.

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	&#60;img width="1452" height="1532" width_o="1452" height_o="1532" data-src="https://freight.cargo.site/t/original/i/1e3e439bf75252da746113266c92f7f7670c7055a5139f053dfef14ede0954bf/Screenshot-2026-05-05-at-1.53.33AM.png" data-mid="247869343" border="0"  src="https://freight.cargo.site/w/1000/i/1e3e439bf75252da746113266c92f7f7670c7055a5139f053dfef14ede0954bf/Screenshot-2026-05-05-at-1.53.33AM.png" /&#62;

	
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	<item>
		<title>GULF AIR</title>
				
		<link>https://theyoungbrothers.com/GULF-AIR</link>

		<pubDate>Mon, 04 May 2026 12:50:00 +0000</pubDate>

		<dc:creator>James Young Creative copy </dc:creator>

		<guid isPermaLink="true">https://theyoungbrothers.com/GULF-AIR</guid>

		<description>
	2O YEARS OF RACING

Gulf Air︎︎︎ Brand Strategy︎︎︎ Brand Design


	In 2024, Gulf Air celebrated its 20-year partnership with the Bahrain Grand Prix. To mark the occasion, we were commissioned to create a distinctive emblem that reflects both the longevity and energy of this enduring collaboration.

The design draws inspiration from the high-speed visual language of Formula One. Fluid light streaks, echoing the glow of rear brake lights, form the number ‘20’ in a dynamic, time-lapse style.&#38;nbsp;


	This approach captures the intensity and motion of racing while subtly referencing the Bahrain Grand Prix’s identity as a night race. 
The result is a bold, contemporary mark that not only commemorates a milestone, but also feels intrinsically tied to the atmosphere and spectacle of the circuit.


&#60;img width="3990" height="1832" width_o="3990" height_o="1832" data-src="https://freight.cargo.site/t/original/i/ad220a236d4235fd5432bc74119d476a50b03b2f23e0ba24dd4d1218c97e498b/Gulf-Air-Cover.png" data-mid="247875573" border="0"  src="https://freight.cargo.site/w/1000/i/ad220a236d4235fd5432bc74119d476a50b03b2f23e0ba24dd4d1218c97e498b/Gulf-Air-Cover.png" /&#62;
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&#60;img width="1642" height="2322" width_o="1642" height_o="2322" data-src="https://freight.cargo.site/t/original/i/6a835c9f3a70025af845674447ce32f1ab5205834f27a10dc33519c0cc51e1cb/Screenshot-2026-04-24-at-2.00.34PM.png" data-mid="247841505" border="0"  src="https://freight.cargo.site/w/1000/i/6a835c9f3a70025af845674447ce32f1ab5205834f27a10dc33519c0cc51e1cb/Screenshot-2026-04-24-at-2.00.34PM.png" /&#62;
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&#60;img width="1652" height="2344" width_o="1652" height_o="2344" data-src="https://freight.cargo.site/t/original/i/c0da8aabf35522fbd93d0fdcc99522b54e24113e6e7919b735f3040d13ae40b5/Screenshot-2026-04-24-at-2.07.38PM.png" data-mid="247841509" border="0"  src="https://freight.cargo.site/w/1000/i/c0da8aabf35522fbd93d0fdcc99522b54e24113e6e7919b735f3040d13ae40b5/Screenshot-2026-04-24-at-2.07.38PM.png" /&#62;






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&#60;img width="2528" height="1436" width_o="2528" height_o="1436" data-src="https://freight.cargo.site/t/original/i/2db3590b30ab3f5887a1dfc3dfee6c61e6387cd1d63a9b8324a7fe6a85e6dd49/Screenshot-2026-04-24-at-1.21.53PM.png" data-mid="247841493" border="0"  src="https://freight.cargo.site/w/1000/i/2db3590b30ab3f5887a1dfc3dfee6c61e6387cd1d63a9b8324a7fe6a85e6dd49/Screenshot-2026-04-24-at-1.21.53PM.png" /&#62;


&#60;img width="2900" height="1616" width_o="2900" height_o="1616" data-src="https://freight.cargo.site/t/original/i/a98adf3917e916f7ced4e10757fcf2a69d4642b2bc7ab865d9d204cb85b15107/Screenshot-2026-04-24-at-1.06.32PM.png" data-mid="247841498" border="0"  src="https://freight.cargo.site/w/1000/i/a98adf3917e916f7ced4e10757fcf2a69d4642b2bc7ab865d9d204cb85b15107/Screenshot-2026-04-24-at-1.06.32PM.png" /&#62;</description>
		
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	<item>
		<title>THE SHOOTING AGENCY</title>
				
		<link>https://theyoungbrothers.com/THE-SHOOTING-AGENCY-1</link>

		<pubDate>Mon, 11 May 2026 11:38:52 +0000</pubDate>

		<dc:creator>James Young Creative copy </dc:creator>

		<guid isPermaLink="true">https://theyoungbrothers.com/THE-SHOOTING-AGENCY-1</guid>

		<description>
	
The Shooting Agency︎︎︎ Brand Strategy︎︎︎&#38;nbsp;Branding Design&#38;nbsp;&#38;nbsp;



	The Shooting Agency provides exclusive access to premier estates throughout the UK, offering impeccable service for multi-day shoots, private shooting parties, and bespoke corporate events. We developed a refined brand identity designed to reflect this level of high-end, traditional hospitality and precision.








	The visual system was inspired by the meticulous artistry found on fine sporting arms. Taking cues from the delicate filigree patterns traditionally hand-engraved onto high-quality shotguns, we curated a unique typography and a bespoke letter ‘S’ initial. Within this glyph, the trigger shape is subtly integrated into the top curve of the letter, creating a distinctive brand mark that perfectly marries heritage and focus. This cohesive and sophisticated identity positions The Shooting Agency as the definitive choice for discerning clients seeking authentic and elite British shooting experiences.




&#60;img width="1961" height="1179" width_o="1961" height_o="1179" data-src="https://freight.cargo.site/t/original/i/c9273a76876611d6eea7b214ee088d976842212a110391336514882c9efbe871/TSA-Sign.png" data-mid="248127170" border="0"  src="https://freight.cargo.site/w/1000/i/c9273a76876611d6eea7b214ee088d976842212a110391336514882c9efbe871/TSA-Sign.png" /&#62;



	
&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/874a265859c544b6d819be0be1f577334c25bd0d2935a35a5e072f676eb2b6ba/18013303_469138280098748_5385517319894073344_n.jpg" data-mid="248126778" border="0"  src="https://freight.cargo.site/w/640/i/874a265859c544b6d819be0be1f577334c25bd0d2935a35a5e072f676eb2b6ba/18013303_469138280098748_5385517319894073344_n.jpg" /&#62;

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&#60;img width="7000" height="5250" width_o="7000" height_o="5250" data-src="https://freight.cargo.site/t/original/i/2bb1ec9459f91cd89187eac2acd36cef4444aa718da274caeace3546a7cd4b8a/TSA-BC.jpg" data-mid="248126774" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2bb1ec9459f91cd89187eac2acd36cef4444aa718da274caeace3546a7cd4b8a/TSA-BC.jpg" /&#62;
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</description>
		
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	<item>
		<title>MITSUBISHI</title>
				
		<link>https://theyoungbrothers.com/MITSUBISHI</link>

		<pubDate>Tue, 05 May 2026 07:59:30 +0000</pubDate>

		<dc:creator>James Young Creative copy </dc:creator>

		<guid isPermaLink="true">https://theyoungbrothers.com/MITSUBISHI</guid>

		<description>
	POETRY IN MOTION
Mitsubishi︎︎︎ Brand Strategy︎︎︎ Creative Tech︎︎︎ Graphic + Book Design


	To celebrate UAE National Day, Mitsubishi bridged the gap between automotive innovation and Emirati heritage by turning the Outlander into a digital poet. Using a custom-coded AI camera, the vehicle translated the landscapes of a 747-kilometer journey across all seven Emirates into real-time poetic verses.




	This technical feat was immortalized in a handcrafted book bound in traditional Arabic carpet textures, blending screen-printed AI imagery with manual stitching and ink. By merging cutting-edge intelligence with the region’s most enduring art form, Mitsubishi moved beyond being a car manufacturer to become a storyteller that mirrors the ambitious, poetic spirit of the nation.



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		<title>FIXBY</title>
				
		<link>https://theyoungbrothers.com/FIXBY</link>

		<pubDate>Tue, 05 May 2026 09:13:18 +0000</pubDate>

		<dc:creator>James Young Creative copy </dc:creator>

		<guid isPermaLink="true">https://theyoungbrothers.com/FIXBY</guid>

		<description>
	
		DON’T LOOK DOWN
Fixby
		
			︎︎︎ Brand Strategy
			︎︎︎ Creative Campaign Branding
			︎︎︎ Public Relations︎︎︎ Digital Marketing

		
	

	
		This campaign for Fixby issued a profound wake-up call regarding youth phone addiction. At its center was Don’t Look Down, an ambitious 9-hour and 18-minute documentary designed to directly reflect the staggering average daily duration UAE children spend glued to their devices. The deliberate runtime vividly illustrated the unceasing nature of social media consumption and doom-scrolling, visualizing the immense mental health risks faced by excessive youth phone users. 




	The project culminated in an empowering twist: the documentary only lasts as long as the audience allows it to. Viewers were given direct control, deciding for themselves when to officially #EndTheScroll.



	
	





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	<item>
		<title>REAL MADRID WORLD</title>
				
		<link>https://theyoungbrothers.com/REAL-MADRID-WORLD</link>

		<pubDate>Tue, 05 May 2026 15:51:40 +0000</pubDate>

		<dc:creator>James Young Creative copy </dc:creator>

		<guid isPermaLink="true">https://theyoungbrothers.com/REAL-MADRID-WORLD</guid>

		<description>
	
		YOUR TURN TO PLAY
Real Madrid World
		
			︎︎︎ Brand Strategy
			︎︎︎ Brand Design + Advertising︎︎︎ Package Design
		
	

	
		To launch Real Madrid World, the world’s first football-themed park, we translated the prestige of Real Madrid C.F. into a high-energy leisure brand in Dubai. Centered on the core values of Heroic, Immersive, and Legendary, the strategy ensured the park felt authentic to lifelong Madridistas while offering thrilling entertainment for all.



	
		Our multi-disciplinary approach integrated a bold visual identity—modifying Real Madrid’s iconic colors with celebratory park gold—alongside a dynamic advertising campaign. Crucially, we mapped the heroic brand journey across the park's specialized zones, including Champions Avenue and Stars Avenue, unifying experience design with legendary storytelling.



	




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